What We Do

Branding is an ever-hotter topic today, but all too often Digital Branding is misunderstood and misplayed. It’s not a science, but a process supported by data about you and your customers. So, we don’t sell a one-size-fits-all solution in a box; we craft custom solutions thoughtfully designed to meet defined goals, and then expertly executed, measured and managed.

DIGITAL IDENTITY AND BRANDING STRATEGIES
Discovery and Optimization, Planning and Execution

It takes far more than a slick logo or a clever name to make brands powerful and enduring. And their visual power is only the beginning, just part of an overarching connection; how the world – and your customers – perceive you. Digital Brands must consistently deliver a rewarding experience 24/7/365, everywhere.

Tipping Point Edge Brand Strategies are feature and benefit-rich. Engaging and inspiring, growing awareness and fostering loyalty to meet defined goals, driving sustainable success and ROI. Designed to make the right impression, establishing value and unique, memorable identity with a consistent presence across platforms.

DIGITAL MARKETING AND
BRAND DEVELOPMENT
Customized Plans Designed to Engage and Inspire

Digital Marketing in some ways signals a new age, but for all its innovation what’s unchanged is the challenge: Separating the sizzle from the steak; getting real value and return on investment. Our strategies are data-driven, tailored to market and target, supported by research and analysis, and expertly and confidently deployed.

With more choices every day, online and web opportunities, SEO and SEM, social media, PPC, and more, we skillfully match marketing initiatives with client goals. Our recommendations are diverse and unique for each client, but each is aligned to strengthen and develop the Digital Brand, and succeed by reaching client goals.